lundi 7 mai 2012

Sexism in advertising

Noun. Sexism- discrimination or devaluation based on a person's sex, as in restricted job opportunities; especially, such discrimination directed against women.

Sexism has been, for a long time, a tool used by publicists to promote a product:

 Women are shown inferior to the male gender and often reduced to sex objects and as we know... sex sells!

Here are links to interesting articles about sexism in advertising:
Sexism and sexuality in advertising
Sexism sells in the Media
Sexism in product advertising

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