Noun 1. sex object - any person regarded simply as an object of sexual gratification
Axe gives the power to control women and the sexual connotation is obvious in this commercial. These women get undressed and don't react negatively to that. The man is, therefore, in the total control of them thanks to the pseudo-pheromone that an Axe bottle contains. Indeed, they are once again regarded as animals whoses actions are justified by their pulsions and so, they are also regarded as sex objects.