lundi 7 mai 2012

Animal instinct Part II

Axe is a brand of male grooming products, owned by the company Unilever, that has a specific target in its marketing strategy: unsecure teenage boys who have trouble getting a girlfriend.
Once they put one of the Axe products on, they become self-confident and attractive to all kind of women and especially the most beautiful ones. Well, that's what we believe while watching the Axe commercials and with sales over $100 million, it is clearly efficient.

In this commercial, women are compared, once again, to animals whoses instincts lead them to a man standing on a beach and spraying two bottles of Axe deodorant on himself. All the women are wearing sexy bathing suits, look like models and really act like animals running and fighting for their prey.

Yes, this commercial is funny but for that, it has to reduce women to sexual animals lacking of any kind of personnality...

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